Prof. Kas Oosterhuis will be giving a keynote lecture at the conference MC2014: Colloque "Architecture numérique : de la ville à la matière, l'usage contemporain des technologies de liaison". The lecture "Game Changers" is part of the conference sub-theme: Digital architecture and connected building.

We are living inside evolution. There is nothing more exciting than to realize that the billions of components which constitute today’s built environment are subject to continuous change and evolution. Specifically in the building industry the major game changer is the shift from mass production methods to made to measure processes for the masses. Now both the production industry and the individual makers can produce series of unique nonstandard components cheaper and better than the earlier series of the same which earmark the building boom we have left behind us. This paper addresses the implications of the long tail of the building industry revolutionizing the next generation buildings. Buildings will never be the same, there will no more repetition of components from a catalog, each design will create its own families of uniquely shaped parametric building components, uniquely behaving distributed climatic devices and personalized interaction apps effectuating the movements and intentions of the users in real time. The next generation building is fundamentally generic, following simple rules as to generate complexity, based on open design systems, its design being inherently participatory and inclusive. The actuating climatic and structural building and interior components cooperate with their identified users as in a swarming hive of things and people.